About John Vermeesch

Trust is the only currency that really matters.  – John


West Point Graduate

27-Year Army Officer

Purple Heart Recipient

Award-Winning Speaker

Leadership & Ethics Expert


Colonel (Retired) John Vermeesch has directed the leadership and ethics development of more than 1.2 million people to date. Quite simply, he is beyond world-class in his field. He is a humble servant, committed to the betterment of humanity.

With eyes for leadership early on, John began his military career by graduating from the United States Military Academy at West Point. Later, he enhanced his academic development with two Masters Degrees in the fields of Strategic Studies and Leader Development and Counseling.

During his service in the Army John flourished as an officer in the premier branch for combat leadership, the Infantry. From second lieutenant to colonel, John set himself apart from his peers by receiving such awards as the purple heart, bronze star (four times), and the U.S. Army Ranger School Distinguished Honor Graduate. He led troops, in exemplary fashion, in combat on multiple occasions during Operations Desert Storm, Iraqi Freedom, and New Dawn.

Not only did John serve the Nation at war, he was integral in developing future generations of leaders. On two occasions he was stationed at West Point and placed in positions of direct influence over the Corps of Cadets. Ultimately, the Army’s most senior leaders took notice of John’s abilities and assigned him as Director of the Center for the Army Profession and Ethic (CAPE) where he oversaw the improvement of culture across the entire Army. His legacy endured as he was consistently rated in the top 10% of the strategic leaders of a globally focused leader development organization with over 32,000 personnel.

Today, John is intently focused on developing ethically sound leaders around the world.

John’s core belief: We can all become the leader we would want leading our children.

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